This link has some decent arguments and justifications for social media in the enterprise. If you are getting a lot of push back because leadership wants to see the business case or are asking "where is the value" this video will help.
blog.hootsuite.com/social-media-for-enterprise-case-video?utm_source=twitter&utm_medium=promotedtweet&utm_campaign=maycwothersocialforenterprisevideo1
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